You:
Us:
Soundscape is a ticket outlet for many independent promoters and regularly provide tickets for Toronto's cornerstone venues. Since opening in 1999, it has quickly become one of Toronto's most loved and respected music shops.
Challenge: Nowadays, most people prefer to purchase music online, which makes this independent music store a fading hub.
Task: Raise the awareness of this store and make the brand unique and relevant to increase traffic to the College Street storefront.
Idea: Create hypothetical conversations between the store and the potential nostalgic oldie and tug on millennials who don't believe in the digital age.
