Colliders is Hershey's new pudding product, launched to be sold in a convenient store near you. Its line up is stacked with everyone's childhood favourites – making it a no-brainer for us to leverage the iconic hues and logos to bring familiarity to this new treat on the streets.

Role: Wireframes, UX/UI Design, Responsive Design

Product Listing Page

There is a lot happening with the custom fonts for each format of dessert in the toggle, paired with the bold branding on each package on the page.So why not keep the splashes of color we've got going on, but in a muted way?

Using Format