2nd place in the collaborative thesis projects in the Red Cross category at OCADU.

3 of 13 groups chosen to present at the Canadian Red Cross Headquarters.

The Problem

Canadian Red Cross doesn’t have enough stable and loyal donors, making it hard to respond immediately to disasters around the world. Because of this, we were tasked to create a loyalty program and a campaign.

Our Solution

Let's help donors better understand the assurance they're giving by offering them the insurance they need. Those who become monthly donors will be rewarded with discounted insurance plans!

The Idea

Protection for good.

Art Direction: Tiffany Wu & Samantha Lee

Copywriting: Larissa Nodwell

Using Format