1 of 10 projects chosen to be showcased at the OCADU Masters Presentation in the individual thesis category.
The Opportunity
Crimson Teahouse fills a gap in the café category with a focus on health, instead of productivity or indulgence.
The Ask
Convince café goers to visit Crimson Teahouse through an integrated campaign (direct mail, print, social).
The Message
Crimson Teahouse is steeped in healing – bringing to the world tea’s true healing power beyond a soothing feeling.
