Daily Bread Food Bank is a distributer of food donations for food banks across Toronto.
Challenge: Create an immersive advertising experience bringing people to donate at check-out.
Automatic doors closed.
Automatic door opens, revealing the arms feeding people in need!
Small text: Pick up extra groceries to drop off in the donation boxes at the cashier today. (and get a button in return!)
17% children of foodbank attendees go hungry at least once a week.
(A list of groceries foodbanks are looking for.)
Generosity can help end hunger.
Drop off groceries for a neighbour at the counter.
Get more, give more.
Donation boxes located at the cashier.
Someone may need groceries more than you do.
Did you know?
Generosity can help end hunger. Donate groceries at the donation boxes near the exit to help a neighbour in need.