The Ask
Reposition La Vie En Rose to enter the younger market through an integrated campaign, with a focus on their athleisure line.
The Idea
Reforge the tradition of sisterhood by bringing to light the commonality of nothing moments.
Reposition La Vie En Rose to enter the younger market through an integrated campaign, with a focus on their athleisure line.
Reforge the tradition of sisterhood by bringing to light the commonality of nothing moments.