Winner of the collaborative thesis projects in the Oh Henry category at OCADU.
The Ask
Help Oh Henry! go younger and own hunger through an integrated lifestyle campaign.
The Idea
Make Oh Henry! own the phrase "listen to your gut" by bringing the gut to life – and encourage consumers to do what they actually want.
Art Directors: Tiffany Wu & Samantha Lee
Copywriter: Larissa Nodwell
Youtube Pre-roll
Through social submissions, Oh Henry! chooses a winner who will receive a $2000 prize to #ListenToTheirGut. Their experience can translate into content to share on all Oh Henry! channels. Participants will also receive Oh Henry! merch.
