OLG
Ontario Lottery and Gaming Corporation is a Canadian government agency that delivers socially responsible lottery and gaming entertainment. I've designed for their award-winning PlaySmart website, their corporate website, and their internal employee portals.
The Ask
Make the lottery industry fun, playful, and visually cohesive with the updated brand guide which is all about being purpose-driven industry leaders in the gaming and entertainment sector. Shift the perception of the lottery industry being only for the boomer generation.
Impact
An engaging, intuitive new website that aligns with the evolution of OLG (satisfying 25+ stakeholders!) and a robust module library built in Figma for scalability (50+ pages).
Role: UI design lead, art direction
Scalable and adaptable modules
Content were creatively applied to robust and flexible modules. To set a clear design pattern set for intuitive way-finding for the user. As for the creative team, this ensured we are using our hours to build new modules wisely.
Expanded branding
A new set of iconography is developed along with playful, dynamic use of color and the OLG confetti tied together the mix of stock and bespoke photography seamlessly.
Future-proof, Client-proof
We delivered ~50 pages with 8 new modules, split into 7 batches, executed through 2-week sprints over 5 months. A module library was put together in Figma for efficiency of future designs, and a CMS in the backend empowers client to build their own pages in the future.
