TOMS® is a for-profit shoe company based in California. With every product you purchase, TOMS will help a person in need.
Challenge: Create a non-traditional campaign with twitter moment marketing and an event/stunt to reach people from 13-30 years old.
Find a Sole, Help a Soul. #SoleSearching
Hints will only last for 4 weeks, and the last 2 weeks will be for people to keep looking, and at the end all shoes will be taken back from their hiding places.
